If you are an independent filmmaker here's some tips on the deals you can vie for when negotiating with a distribution company. For your first deal, try for a 50/50 split, the distribution company makes the product and place it in stores, called a PMD (Product, Marketing, Distribution) deal. Distribution companies do very little marketing for indie films, that's really up to you to push your film as hard as you can. If you do market your film it will be to websites, radio mainly. Most will offer 20/80 royalty deal which is crappy for filmmakers, but it puts your product out to the world. On this deal you can try for an advance payment, 10, 20 or 30 thousand dollars on delivery of the film. Most will talk their way to giving you nothing. At that point you're literally signing your movie away. Another option is half on delivery and half on street date (Tuesday the DVD drops). FYI: They God of war starts battles on Tuesday, which is why all products are released on Tuesday. ...